Devang: I was lucky to be born in a financial advisory business family. I have been helping my father in business since long. My father and a friend Mr Alpesh Patel inspired me to get ahead with this business.

After quitting my job, I started with the life insurance business. It took almost 1-2 years to set it up. Self-interest & support from NJ team, has helped me become a proficient financial advisor today. Earlier there was no office, but I had a zeal to grow. Now I have my own office with a motivated staff, which helps me in achieving the desired targets. And 80% of my clients are working on the E-Wealth platform.

Devang: I joined NJ as a partner in 2005, mainly because of the Technological and Marketing support, which helped me expand my overall business. NJ actually turned me into a Wealth Advisor from a traditional financial advisor.

Devang: Yes, I do that. It is the first step of savings. I strongly believe in, “A penny saved is a penny Earned”. I recommend SIP to fulfil financial goals of my clients. We have created many examples of achieving the financial goals of our clients through SIP.

On client engagement front I would like to share: We organize investor meetings at regular intervals and explain the importance of earning by proper investment planning. We also add a tinge of personal touch by wishing and greeting our clients on every festival & family occasion. We also use leaflets, which we source from the NJ Biz mall. MCS facility is one of the best tools to educate my clients effectively.

Devang: Securing lives of clients, is the priority. If clients have an adequate life insurance cover, it would help them concentrate on creating more wealth, by not disturbing their financial plan.

Devang: I educate the first time investor by providing him knowledge on the working and benefits of mutual funds, by giving him a GAP presentation. I also explain to him Goal-based planning, which helps me to further convince him easily.

Devang: I always appreciate new technology initiatives by NJ. Client Desk helps clients save their time by viewing all their investments on a single window. Partner Desk saves my time and various reports in Partner Desk makes my work easy. E-Wealth is a boon for me as it took my business to greater heights. I’d like to share that my major business has moved online. So, now I can give more time to my family.

Devang: In NJ PBC 2008, I was appreciated for Highest GAP SIP Account Added for 2007-08, Winner in West-Zone and 1^st Runner Up All India, and was awarded by AMFI Chairman Mr A. P. Kurian. There was a feeling of achievement and pleasure in receiving the award and the event has established a lasting impact on me.

Devang: Financial Advisory business has its own set of challenges to face, in India. With an increase in the client base, there is a need to implement smart and effective investment tools, technology & constant efforts to achieve the desired goals & benchmarks.

Devang: Asset Allocation is the key to achieve financial needs. I highly appreciate NJ’s initiatives towards this, by providing NJ MARS.

Devang: It is very difficult to win the trust of a client in the first meeting itself. To win the trust of a client, I focus on building a good long term relationship with him. Whenever I meet a client, I talk more about the concept of the product and its correlation with their financial needs.

Devang:  Any business will never give profits in the short term, it is difficult to survive in the tough competition. Long term target for our business is we are looking at Rs 100 Crs AUM by 2018.